Constant and controlled reporting is the key element of our work. For this purpose we create qualitative content and strong storylines. Our aim is to achieve targeted placements, which we achieve in cooperation with our long-standing media network – which includes journalists from print and online, bloggers, social media activists and influencers.
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In this format, we jointly develop the central core messages in a lively setting, identify the appropriate target media and create a topic plan. The goal of each workshop is a clear communication strategy and a PR roadmap derived from it with concrete communication measures.
In addition to classic formats, own publications such as customer and employee magazines are the ideal means. Because it is precisely here that your own messages can be conveyed in a targeted manner with the help of well-thought-out storylines, a creative layout and lots of space for high-quality content.
Our team of authors creates high-quality editorial texts and content. We focus on strong messages – whether in classic press releases, informative thought leadership articles or in a trenchant tweet – we get to the heart of your unique selling points in concise words.
To demonstrate expertise and position yourself in a specialist field, expert presentations at industry events can be a useful and efficient PR instrument. Because behind technical products there are exciting people with a long-term vision and authentic stories, and we put them in the media spotlight.
A study carried out according to scientific standards provides a rich fund of data to generate its own content with social relevance that attracts media attention. Studies lend messages additional fact-based depth and with infographics and diagrams, the results can be used in a visualized way.
Whether online or print, ads, advertorials, radio spots or special newsletters - we sound out the best possible media cooperation for our clients, plan these in coordination with our PR campaigns and take care of every step, from content creation and the development of the visual language to the evaluation of the measure. Numerous targeting options allow us to address the respective target group precisely and guarantee maximum visibility for our clients. This creates sustainable synergies for all measures, as a pure focus on earned media alone cannot be the key.
