A well-managed social media channel, public statements with a royal seal, an interview with Oprah, their own series on Netflix, and a disclosure book - to be honest, it has to be said that only very few companies know how to use this spectrum of PR measures in this way. However what you can learn from the Sussexes is: PR is not always about big budgets.
It's about significant issues that enable strong content to present to the public or sub-public, problems and their solutions. PR is in the details, carefully laid out, and thought out to create excitement among people and target audiences. The task of strategic consulting goes from clarifying the objectives to conception to production, from research to seeding strategy.
And we are convinced, every successful company stands for "great" topics. These must be critically evaluated and thoroughly analyzed for their PR potential.
Once the factors are clearly defined, we value the appropriate media and journalists – we think in terms of all channels from the outset and select the most suitable measures and formats to obtain the maximum output. In doing so, we coordinate the type of presence and outreach with the client's wishes and bring in our channel expertise. Thus, we think of all marketing possibilities from the first step and write coordinated social media posts, and create brochures or whitepapers. The quality and content of our measures are standardized, and the appearance is consistent and highly professional.
PR is about building relationships and creating trust with relevant stakeholders. It's about understanding what drives our clients and how to communicate effectively on their behalf. Postings are just one piece of the puzzle. Real success comes from building meaningful relationships, interacting with clients, and creating a brand that people can trust.
A quality PR campaign can do much more than just promote the image of a product or company. It ties corporate interests to current debates, trends and impulses from the market and creates a positive image and a unique brand identity through coherent communication across different channels.
PR campaigns are thus more sustainable than individual measures and create real added value – even without a royal background.
monoceros is a strategic communications agency based in Berlin. We develop customized, target-oriented PR campaigns for digital disrupters, startups and tech giants. The basis for our outstanding results: Over ten years of PR experience on the corporate and agency side and the motivation to establish an agency with the highest standards. On our monoceros blog we regularly highlight essential topics of our PR work and report on the latest developments from the digital economy.
