Fobizz is the largest independent online training platform for teachers on the topics of digital competencies, subject knowledge and didactic skills in the German-speaking world. Theresa Grotendorst, Dr. Diana Knodel, Dr. Philipp Knodel and Frederik Dietz founded the EdTech startup in Hamburg in 2018 with the mission of strengthening teachers' digital competencies. On fobizz, teachers and media educators share their knowledge in digital media education, innovative teaching and learning methods, and explicit expertise. Already today, around 1,500 training courses are completed on fobizz every day and more than 100,000 teachers and schools use the location- and time-independent training platform to regularly receive high-quality training on the topic of digital education.


The company commissioned us for the first time in summer 2021 to tackle the communication strategy for the platform for the first time. The aim of the measures was to position fobizz as the leading online training platform for teachers in the field of digital skills. At the same time, thought leadership measures were flanked around the founders.

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Services provided
Press Relations
  • Profiling and positioning
  • Newsjacking
  • Organization of interviews and placements as opinion leaders
  • Press releases for daily newspapers and specialist media
  • writing specialist articles and portraits
Content creation & Storytelling
  • PR content and press releases
  • Conception of main topics

Workshop "Strategic PR & Corporate Communication"
2022 - Fobizz - starting up
2022 - Fobizz - berliner zeitung
2022 - Fobizz - svz
2022 - Fobizz - background tagesspiegel
2022 - Fobizz - focus
2022 - Fobizz - viewer jooma