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Last year, funding for HR start-ups increased by 144 percent across Europe.* In Germany alone, the amount of funding in 2021 was 394 million euros.* However, money is only one component to survive in the market.
To stand out from the competition, you need strong voices, a clear profile and positioning. This is what monoceros PR stands for. The claim of our PR work is not only to understand the HR market, but to help shape it with and through our clients. The aim is to attract attention and thus gain the trust of the media and other stakeholders.
Our goal is to develop the right communication strategy for every company. As an agency with a special focus on the HR tech segment, we know about the trends and needs of the industry and incorporate our years of expertise into pointed measures for this dynamic scene. As the industry becomes increasingly professionalised, it needs sophisticated and tailor-made PR. We carefully select from our network of media and journalists to present our clients in a targeted manner in the trade press. Through our intuition for the topics and story approaches with which our journalists can be inspired, we achieve attention and success.
We work with companies to expand their position in the market. In doing so, we pay close attention to the wishes and goals, but also to the signals on the market: What does it need to be able to continue to exist? How can positions be consolidated, expanded and advanced? What is needed to be perceived as first-in-class with one's services?
We at monoceros PR are convinced that it takes strong standing and strong voices, in short: it takes leaders. Thought leaders. Targeted measures ensure that our clients take up and maintain these strong opinion positions in public discussions. By specifically addressing selected journalists, we achieve placements - whether for interviews, technical and lead articles or statements - that gives start-ups the visibility they deserve as opinion leaders in their industry.
An example: Lucas Bechtle, who fills cross-industry digital leadership positions at the C-level as a personnel consultant and managing director of Digital Future. With his incubator DF Growth Partners, founded in 2021, he is now on the hunt for the country's most promising HR start-ups. To achieve long-term opinion leadership, our campaigns position Lucas Bechtle as an expert in the digital transformation of listed companies and the upper midmarket, as well as a specialist in digital innovations in the HR market. Take a look at the recent publications:
Our successes for Digital Future in the media:
Take care of the market, we take care of your visibility and perception. Write to us!
The HR market is diverse in its components. Less than a quarter of HR start-ups offer online recruitment platforms. But since we monitor not only the media landscape but also the market, we know that especially training and development of existing professionals is also a burning issue in companies. Our client GoodHabitz, a provider of a learning platform for continuing education in companies, with its headquarters in the Netherlands, has commissioned us to increase the value and awareness in the DACH region. Here, too, communication is the key to success - and above all, we use the power of numbers. Our central tool: New and up-to-date data collected in independently formulated international studies. We not only use the opportunity to place and write interviews and articles in classic trade magazines. Podcasts and organised press events at trade fairs are also part of our measures. Thus, we were able to accompany GoodHabitz at this year's LearnTec and ensure broad awareness in the German continuing education market.
Our successes for GoodHabitz in the trade media:
We aim is to find and proactively implement the right communication strategy for each of our clients in the HR segment. Therefore, we observe and evaluate our stated goals and are very familiar with HR trade fairs, awards and studies. This enables us to present companies as the experts they are. Our successes prove us right. Convince yourself and contact us.
**Source: https://www.techmagic.co/blog/most-successful-hr-tech-startups-in-europe/
monoceros is a strategic communications agency based in Berlin. We develop customized, target-oriented PR campaigns for digital disrupters, startups and tech giants. The basis for our outstanding results: Over ten years of PR experience on the corporate and agency side and the motivation to establish an agency with the highest standards. On our monoceros blog we regularly highlight essential topics of our PR work and report on the latest developments from the digital economy.
