The most concrete language in PR work is the language of numbers, facts and percentages. Surveys are an important instrument for companies to generate their own data and develop exciting and accurate narratives for their target groups. Thanks to convincing results, needs can be concretised and solutions can be credibly positioned.
How does press work adapt to hybrid working environments? The hybrid press conference at the Life Science Factory in Göttingen is proof of how both worlds successfully merged.
New Work is not an empty and unpopular catchphrase for our work as an agency and together with our customers. How we work digitally, not only in times of pandemics, and still enjoy working together on the matter, we present to you here.
The future of healthcare is shaped by structural trends and favorable developments. We took a close look at the trends and worked out their communication potential.
What does it take to deploy a thought leader specifically for PR work? We are convinced that the positioning of content linked to a person can be a decisive key to success - communicatively and entrepreneurially.
How measurable is the PR work? It's about finding the right balance between quantitative media response analysis and qualitative PR storytelling so that all sides are satisfied with the results and the output.
