The Catalyser is the first magazine for start-ups from the life sciences and was created together with Biokom Fachverlag and the Life Science Factory from Göttingen. Andreas Mietzsch, CEO of BIOCOM AG, tells us in an interview how this lighthouse project came about and what it means to create content from a journalism and PR perspective.
Artificial intelligence is no longer just a thing of the future, it is already here and here to stay! Chat GPT and other similar technologies are already changing people's daily lives in various fields. What can AI do for PR? Will Chat GPT, Midjourney, and other similar technologies replace creative professionals in PR? Or has a new tool been established to make our work even more high-quality?
What can we learn from Harry and Meghan? That thoughtfully planned and sustainable PR campaigns are a strategy for raising public awareness of a message, a company, or a product. A campaign can extend over several months or even years and ideally integrates several measures. The repertoire can range from press releases, interviews, advertisements, events, and, of course, well-timed posts on social media channels to your own published book.
Arousing emotions, illuminating conflicts, creating heroes - in short: storytelling! Why do we need stories in PR and what does this mean for our clients' narrative? Storytelling is part of our targeted and customized communication strategies. We claim to strategically place our client’s success stories and a perfect balance between density and emotions.
RAQ. Randomly Asked Questions: The monoceros PR team provides insights into the work in and around the agency. Who is who at monoceros PR? How did our colleagues find their way into PR? Mathias Klüver is making the start. What do fax, radio and PR have in common? That's right - Mathias Klüver!
Cyber stands for many things - digitality, future, freedom. But cyber also stands for digital dangers, criminal attacks on IT infrastructures, cyberbullying, data loss and so much more. We know: Cyber is a highly complex area with highly diverse dialogue groups that want to be specifically served with well-thought-out PR strategies. Optimising the positioning of opinion leaders and the image of players in the cyber market are the main tasks of monoceros PR's cyber unit.
As a strategic communications agency for digital topics, we claim to understand new technologies holistically to be able to implement them operationally in an excellent way. We know the innovative power of the HR tech market and have the know-how to effectively position emerging start-ups in this environment. monoceros PR is your HR communication agency.
The most concrete language in PR work is the language of numbers, facts and percentages. Surveys are an important instrument for companies to generate their own data and develop exciting and accurate narratives for their target groups. Thanks to convincing results, needs can be concretised and solutions can be credibly positioned.