The Catalyser is the first magazine for start-ups from the life sciences and was created together with Biokom Fachverlag and the Life Science Factory from Göttingen. Andreas Mietzsch, CEO of BIOCOM AG, tells us in an interview how this lighthouse project came about and what it means to create content from a journalism and PR perspective.
In today's fast-moving world of news and social media, PR must react quickly and specifically to current events to attract and retain customers in the target media. A proven tool to achieve this goal is newsjacking.
Artificial intelligence is no longer just a thing of the future, it is already here and here to stay! Chat GPT and other similar technologies are already changing people's daily lives in various fields. What can AI do for PR? Will Chat GPT, Midjourney, and other similar technologies replace creative professionals in PR? Or has a new tool been established to make our work even more high-quality?
What can we learn from Harry and Meghan? That thoughtfully planned and sustainable PR campaigns are a strategy for raising public awareness of a message, a company, or a product. A campaign can extend over several months or even years and ideally integrates several measures. The repertoire can range from press releases, interviews, advertisements, events, and, of course, well-timed posts on social media channels to your own published book.
Arousing emotions, illuminating conflicts, creating heroes - in short: storytelling! Why do we need stories in PR and what does this mean for our clients' narrative? Storytelling is part of our targeted and customized communication strategies. We claim to strategically place our client’s success stories and a perfect balance between density and emotions.
RAQ. Randomly Asked Questions: The monoceros PR team provides insights into the work in and around the agency. Who is who at monoceros PR? How did our colleagues find their way into PR? Mathias Klüver is making the start. What do fax, radio and PR have in common? That's right - Mathias Klüver!
Cyber stands for many things - digitality, future, freedom. But cyber also stands for digital dangers, criminal attacks on IT infrastructures, cyberbullying, data loss and so much more. We know: Cyber is a highly complex area with highly diverse dialogue groups that want to be specifically served with well-thought-out PR strategies. Optimising the positioning of opinion leaders and the image of players in the cyber market are the main tasks of monoceros PR's cyber unit.
As a strategic communications agency for digital topics, we claim to understand new technologies holistically to be able to implement them operationally in an excellent way. We know the innovative power of the HR tech market and have the know-how to effectively position emerging start-ups in this environment. monoceros PR is your HR communication agency.
The most concrete language in PR work is the language of numbers, facts and percentages. Surveys are an important instrument for companies to generate their own data and develop exciting and accurate narratives for their target groups. Thanks to convincing results, needs can be concretised and solutions can be credibly positioned.
How does press work adapt to hybrid working environments? The hybrid press conference at the Life Science Factory in Göttingen is proof of how both worlds successfully merged.
New Work is not an empty and unpopular catchphrase for our work as an agency and together with our customers. How we work digitally, not only in times of pandemics, and still enjoy working together on the matter, we present to you here.
The future of healthcare is shaped by structural trends and favorable developments. We took a close look at the trends and worked out their communication potential.
What does it take to deploy a thought leader specifically for PR work? We are convinced that the positioning of content linked to a person can be a decisive key to success - communicatively and entrepreneurially.
How measurable is the PR work? It's about finding the right balance between quantitative media response analysis and qualitative PR storytelling so that all sides are satisfied with the results and the output.
