orgvue is the leading SaaS solution from British company Concentra Analytics for the analysis and modelling of HR and financial data. orgvue is used by business, finance and HR managers to continuously plan and optimise their business success.
The goal of the developed PR measures is to accompany the market entry of orgvue communicatively and to increase awareness. Beside press releases, interviews with the local managing director were placed in daily and business media. Additionally, professional articles were published in key media outlets. In addition, accompanying PR measures were developed for the company's own event series "Business Breakfast" and distributed in the media.