GoodHabitz, founded in 2011 in the Netherlands, is a leading European provider of e-learning content for companies. With attractive online trainings in soft skills, digital and languages, GoodHabitz aims to provide sustainable employee development and make learning a habit. Not only are the specially produced courses with different learning formats for every learning type made available at a fixed price, but dedicated coaches ensure that companies and their employees develop sustainably. More than 2,000 customers, including Puma, ADAC and DEKRA, rely on the corporate e-learning provider. More than 200 employees work for GoodHabitz in Frankfurt and at 10 other locations in Europe.


The company commissioned us in January 2022 with the goal of developing a long-term communications strategy to establish GoodHabitz as the leading European eLearning provider in the DACH region. In doing so, we use all measures of the classic media work of Though Leadership Interveiws as well as placement of professional articles in industry and leading media to increase attention and reach the target groups with the messages.

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Services provided
Press Relations
  • Profiling and positioning
  • Newsjacking
  • Organization of interviews and placements as opinion leaders
  • Press releases for daily newspapers and specialist media
  • writing specialist articles and portraits
Content creation & storytelling
  • PR content and press releases
  • Conception of main topics

Paid media
  • Management of paid media campaigns

Workshop "Strategic PR & Corporate Communication"
2022 - GoodHabitz - elearning
2022 - GoodHabitz - wiwo
2022 - GoodHabitz - she work
2022 - GoodHabitz - personal schweiz
2022 - GoodHabitz - der standard
2022 - GoodHabitz - Personalwirtschaft